GENERATIVE ENGINE OPTIMISATION
Give AI stronger reasons to recommend your business.
Build clear answers and credible evidence around the decisions your customers make.
Our GEO service connects buyer questions, expert content and third-party authority to strengthen your presence in generative AI answers.
Start with a 30-minute call. If you choose an audit, it costs £500 + VAT and is arranged and paid for afterwards.
The Opportunity
What supports the answer matters.
When an AI answer draws on web sources, those sources help shape the information a buyer receives.
Your website might explain your service. A review could validate the experience. An industry article might compare your business with alternatives.
We investigate the sources appearing around relevant buying questions, then strengthen the content and evidence your business contributes.
Our GEO Approach
Start with the question. Build the evidence.
- 1
Identify the decisions you want to influence
Map the questions buyers ask about suitability, cost, alternatives and choosing a provider or product.
- 2
Examine the answers and their sources
Review which businesses appear, how they are described and which sources are cited across a defined set of prompts.
- 3
Strengthen your own answers
Create or improve service explanations, comparisons, FAQs and expert content so they provide clear, useful information.
- 4
Build supporting authority
Pursue relevant reviews, editorial mentions, industry coverage and expert contributions that independently support your positioning.
- 5
Monitor and refine
Repeat the agreed checks over time, identify changes and use the findings to prioritise the next work.
Content That Helps Buyers Choose
Answer the questions a sales brochure avoids.
Your strongest content helps people evaluate whether you are right for them.
“Is this suitable for us?”
Explain who your service or product helps, its applications and its limitations.
“How does it compare?”
Set out meaningful differences, trade-offs and evidence.
“What will it cost or involve?”
Make pricing factors, commitments and the process understandable.
“Why should we believe you?”
Support the answer with expert input, case studies, examples and credible references.
We turn those questions into content with a clear purpose, rather than publishing simply to fill a calendar.
Third-Party Authority
Give buyers evidence beyond your own claims.
What others publish about your business can provide valuable context during research and comparison.
We identify relevant opportunities across:
- Industry publications and editorial coverage.
- Useful buying guides and comparisons.
- Customer reviews and professional directories.
- Expert interviews and podcast appearances.
- Relevant community discussions.
The priority is relevance and credibility. Publishers, hosts and communities retain control over what they feature.
GEO In Practice
Follow the work from question to evidence.
the buyer question; the initial visibility gap; the content or authority work completed; the observed result and timeframe.]
Measurement
Track more than whether your name appears.
We distinguish between:
A mention
Your business is named.
A citation
Your content is referenced as a source.
A recommendation
Your business is presented as a relevant option for the buyer’s needs.
We monitor these across agreed questions and platforms, alongside competitor appearances and available enquiry data. Results are snapshots that can vary between responses, so we look for patterns over time.
Quick answers
What is Generative Engine Optimisation?
GEO is the work of improving content, technical accessibility and external authority to support how a business appears in generative AI answers.
How is GEO different from traditional SEO?
SEO supports visibility in search results. GEO focuses on representation, citations and recommendations within generated answers. The disciplines overlap and should work together.
Do we need more content?
Not always. Improving existing pages, adding missing evidence or answering an overlooked buying question may be more useful than publishing additional articles.
Can structured data guarantee a recommendation?
No. Structured data can describe information on your website, but it does not guarantee inclusion, citations or recommendations.
Can you place our business directly into an AI answer?
We do not control AI outputs. We improve relevant content and supporting evidence, then monitor how your business appears.
How do we buy GEO support?
GEO forms part of our Growth and Dominate packages. You can begin with a £500 + VAT AI Visibility Audit to identify your starting point and priorities.
What would make your business a stronger recommendation?
Find out which questions matter, who appears now and where your content and credibility need strengthening.
Start with a 30-minute call. If you choose an audit, it costs £500 + VAT and is arranged and paid for afterwards.
The audit fee is credited against month one of Growth or Dominate only.