LLM OPTIMISATION & TRACKING
Is AI describing the business you actually are?
Find out what AI says about you, who it recommends instead and where the picture needs to change.
Missing services, outdated information or weak associations with your expertise can leave buyers with an incomplete impression.
We investigate how your business appears across AI platforms, strengthen the information supporting it and monitor changes over time.
Start with a 30-minute call. If you choose an audit, it costs £500 + VAT and is arranged and paid for afterwards.
The Problem
Your reputation has another place to be checked.
A buyer might ask AI whether you serve their sector, how you compare with a competitor or what makes you credible.
Does the answer reflect your business?
Accuracy
Are your services, locations and credentials described correctly?
Relevance
Does your business appear for the needs you actually solve?
Positioning
Are your strongest capabilities recognised, or are competitors getting the clearer introduction?
What We Examine
Look beyond a single mention.
Business understanding
How platforms describe your company, services, people and specialisms.
Recommendations and comparisons
When your business appears as an option and how it is positioned alongside alternatives.
Sources and citations
Which websites and references support the answers we observe.
Consistency over time
Where answers agree, differ or change across the questions and platforms we monitor.
Entity Clarity
Give your business a clearer identity online.
Your website, company profiles, expert biographies and independent references should tell a consistent story.
We identify gaps and inconsistencies, then strengthen the information connecting:
- Your company name, services and locations.
- Your people and their expertise.
- The sectors and customers you serve.
- Your reviews, credentials and published evidence.
Our Process
From an unclear picture to an informed action plan.
Establish the baseline
Agree the buying questions and business facts that matter, then record how your business appears.
Investigate the gaps
Identify inaccurate descriptions, missing associations, competitor strengths and the sources visible in responses.
Improve the supporting information
Update relevant content and profiles, clarify expertise and prioritise opportunities to strengthen independent evidence.
Repeat and report
Monitor the agreed questions over time and explain what changed, what remains uncertain and what to do next.
We improve information available about your business. We do not modify or retrain ChatGPT, Gemini or other third-party models.
Tracking And Reporting
Understand the pattern, not just one screenshot.
AI responses can vary. A single answer is a snapshot, so we use repeated checks to build a more useful picture.
Your reporting can show:
- How often your business appears within the monitored questions.
- Whether it is mentioned, cited or recommended.
- Which competitors appear alongside it.
- Recurring inaccuracies or missing capabilities.
- Sources appearing in the answers.
- Changes since the previous reporting period.
Results relate to the defined questions and checks, rather than every possible conversation a buyer could have.
Proof
Make the change visible.
Our detailed case studies are being prepared. Read our client reviews to hear directly from the businesses we work with.
Quick answers
What is LLM optimisation?
In this service, it means improving the information and evidence supporting how large language models describe and recommend your business. It does not mean changing the models themselves.
How is it different from GEO?
The terms overlap. Our LLM optimisation work focuses on business understanding, accuracy and monitoring. Our GEO approach covers the wider content and authority work supporting generative answers.
Can you correct inaccurate information immediately?
We can improve information you control and pursue corrections elsewhere where possible. We cannot guarantee when an AI platform will reflect those changes.
Why do different platforms give different answers?
Platforms can use different models, sources and search capabilities. Wording, timing and conversation context can also affect the response.
Does appearing more often mean we are generating more sales?
Not necessarily. We distinguish visibility measures from commercial outcomes and examine referral traffic, enquiries and sales information where available.
Is tracking included in your packages?
Yes. Growth includes core buyer-question and competitor monitoring. Dominate expands the breadth and depth of the analysis.
Find out what AI is telling your next customer.
Start with a clear assessment of your visibility, business representation and competitive position.
Start with a 30-minute call. If you choose an audit, it costs £500 + VAT and is arranged and paid for afterwards.
Credited against month one of Growth or Dominate only.